Released on = June 1, 2007, 10:45 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = There have been a number of significant developments in home
textiles over recent years. The global market offers consumers a broader range of
fibre combinations, fabrics, designs, textures and colours than it did in the 1990s.


Press Release Body = Developments in Home Textiles

There have been a number of significant developments in home textiles over recent
years. The global market offers consumers a broader range of fibre combinations,
fabrics, designs, textures and colours than it did in the 1990s.

Manufacturers have successfully adapted performance apparel technologies for use in
home textile products. For example, bed sheets are being made from Coolmax and
Thermolite fabrics. Coolmax fabric incorporates a moisture management technology and
has traditionally been used in active performance wear. Thermolite is a lightweight
insulation material which was originally designed for outdoor performance apparel.
Home textiles are also being made from various functional materials, including Lycra
stretch fabric, thermally adaptive bedding, environmentally-friendly textiles,
anti-microbial fabrics, stain protective treatments, flame retardant materials and
fragrance encapsulating technologies.

The market for home textiles has weathered competition from lower cost countries.
Although traditional manufacturers have been forced to cut their prices, the value
of the EU25 market remained at around Euro26 bn between 1998 and 2003. Demand in
developed economies has been driven by three market factors. First, the terrorist
attacks on the World Trade Center in September 2001 may have encouraged people to
spend more of their free time in their homes. Second, dedicated interior design
programmes being shown on prime-time television are stimulating home owners to
invest in their homes. Third, greater awareness of the triggers of asthma and
allergies is fuelling demand for new anti-microbial home textiles.


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